The easy answer is that if you are reading this, it’s probably time for a new website design. Most sources will tell you that you should redesign your website every 2-3 years.
However, there are many factors to be considered when debating if you need a new website design or not.
Here are the factors we consider when deciding if it’s time for a new website design or not:
- Has it been redesigned recently?
- Does it do everything you want it to?
- Do you feel it accurately represents your business?
- Is your website better than your competitors?
- What if you said no to any of those?
Having a professional and up-to-date website has become expected by society. People use websites to get to know businesses and verify their credibility.
Has the website design been redesigned recently?
While 2-3 years is a good rule of thumb, it’s not 100% applicable to every industry and also depends on how the website was designed.
Sometimes designers can lean heavily into current design trends which can make your site look more modern, but you do run the risk of going out of style. And being out of style immediately dates your website.
Design trends come and go, some sticking around for longer than others. So, if you do take the trendier route, it’s safe to say you will need to update your website design more often.
That’s not to say avoid using anything remotely trendy. Some of the latest trends for 2022 like accessible website design are sure to stick around for the long haul.
So, if you do go trendy, make sure it suits your business and its needs.
Does your website do everything you want it to?
Is your website doing everything it’s supposed to do? Is it doing everything you want it to do?
There can be a lot of things you would like your website to do, and with the web design landscape today, there are a lot of things it should be able to do. Some of the most obvious are:
- Does it provide your users with the answers they are looking for?
- Does it load fast?
- Does it attract new business?
- Is it online when it’s supposed to be online?
- Are your form submissions going through?
- Does it integrate into your CRM?
- Does it convert users?
You can also check out our Web Design Tips to make sure your website is doing everything it can.
Another important metric to consider is your conversion rate. Is your website converting as many users as you want it to be?
A very common overlook amongst designers is conversion-based design. Conversion-based design means building a website centered around your target audience with a specific end goal in mind.
We use design-thinking when building all of our websites to ensure that they are serving the user to the best of their ability.
“A good conversion rate is between 2 percent and 5 percent.”
Your website is your only salesman that works 24/7. If it’s not converting, it’s time for a new website design.
Do you feel it accurately represents your business?
Are you proud to tell people about your website? Do you feel it matches the quality of work you provide? Your website is often the first chance a potential customer gets to experience your company.
According to Web Credibility Research from Stanford, 75% of people believe that they judge the credibility of any business through its website. This means having a quality website is more important than ever.
If you aren’t proud of your website or you think doesn’t match your quality of work, it’s time for a new website design.
Another thing to check is if your service offerings still reflect what you have on your website.
Is your website better than your competitors?
When you compare your site to your competitors, do you think yours is better? For a lot of people looking for something online, who they do business with often comes down to who has the more effective website.
Take a look at your competitors’ websites and compare these things to yours.
- Which one offers more information?
- Who’s is more aesthetically pleasing?
- What does their photography look like?
- How do they rank in search compared to yours?
By not having a better website than your competitors, you are losing out on potential customers. A sweet human-centered website design is such a good way to stand out from your competition.
If you answered no to any of those questions, we can help you!
By answering no to any of those questions it means your website is ready for a redesign. At Hood West Design we specialize in making websites that businesses are proud of and helping them stand out from the competition.
Reach out today if you are ready for a new website design!