Interested in growing your business online but don’t really know where to start? Given the rising digital demand over the last few years, people are turning to the web to help with all their purchasing decisions. This is a perfect opportunity to grow your business with a new website.
If you are looking into how to grow your business online for free, everything mentioned here can be done with little to no cost if you are savvy enough and willing to learn.
A business’s website is often a potential client’s first experience and opportunity to build trust with a brand.
In this article, we will cover 6 ways you can grow your business with a new website, so you better pay attention.
- Generate new leads
- Prepare your leads
- Educate your customers
- Establish authority
- Streamline your workflow
- Attract new employees
A professional website can be your best salesman that works around the clock to engage and sell potential clients on your business and your goals. They also offer a large variety of tools that can help your day-to-day alleviating the busy work.
Having a website that streamlines workflows and helps sell people on your business, frees you (the business owner) up to spend more time on your business instead of in it.
Generate new leads for your business
One of the most helpful ways to grow your business with a new website is by having it built for lead generation. Some of the most important things to consider when you build your website for lead generation are:
- SEO (Search Engine Optimization)
- CRO (Conversion Rate Optimization)
- User experience
Search Engine Optimization (SEO) is the process of tailoring your site for search engines.
Good SEO on your site is essential so you can make sure your website is showing up on search results when users are looking for something your website can offer.
If you are looking into how to grow your business online in 2022, you have to be doing SEO.
Conversion Rate Optimization (CRO) is optimizing your site to convert visitors into leads or clients. If your website is getting traffic but none of that ever turns into paying clients, your website is not doing its job. That means it’s time to grow your business with a new website.
Having ongoing CRO being done for your site will ensure your website is converting as many visitors as possible.
Deliver highquality content
Content is arguably one of the most important pieces and will play a vital role in every step of building your website for lead generation.
Engaging content is crucial if you want visitors to interact with your site. Whether it’s scrolling down, clicking on a call to action, or making a purchase, you need to convince your visitors that you can solve their problems.
The user experience of your website is important for two reasons: first, because it affects how likely people rate to stay on your site, and second because it affects how likely people are to convert into leads.
You want your visitors to have a positive experience on your site so that they’ll they will be more likely to engage with you and/or your product.
A website is often the first interaction a potential customer has with your business. Nowadays, it’s more important than ever to have a well-designed website that reflects your brand and showcases your product or service in the best light possible.
A good website design will help you generate leads, convert them into customers, and grow your business. If you are telling yourself “I want a website for my business,” but are wondering how you grow your business with website design, check out these great website design tips.
Prepare your leads so they are more likely to become a paying customer
Another awesome way you can grow your business with a new website is by being able to “warm up” your leads before you talk to them.
A website is a digital storefront for your business. It’s a place where potential customers can learn about your products or services.
This gives you an opportunity to further “sell” your potential customers before you even talk to them.
Educate your customers to promote your business
Your website is the perfect place to educate your customers about your business.
Use your site to share your story, describe your products and services, and explain why you’re the best choice for their needs.
By providing this information, you’ll help turn first-time visitors into loyal customers.
If you want to grow your business with a new website, then you need to establish authority with it. Your website should be a reflection of your brand and what you stand for.
It should be professional and easy to navigate. Most importantly, it should contain accurate, up-to-date information that your customers can rely on.
By establishing authority with your website, you’ll build trust with your customers and keep them coming back for more.
Streamline your workflow
Another way you can grow your business with a new website is by streamlining your workflow.
This can range from onboarding new clients to training new hires. Not only can your website help you generate more business but it can also help offload some of your work.
Also, the more informative you can make your website, the less time you and your team will spend answering the same questions over and over again.
Attract new employees
When it comes to scaling your business, hiring new employees is a big obstacle. There are so many competitors trying to do the same thing you will want to make sure your company stands out from the noise.
One way to do standout is with an attractive and enticing career and about page. This is a perfect place to showcase your brand’s morals and why you are the best company to work for. You can highlight what you stand for, what benefits employees can expect, and even list all of your open positions.
And for bonus points, you can set up a form to allow for online applications right on your website. Adding those pages will not only help you grow your business with a new website but also help streamline your workflow.
So there you have it! Six easy ways to grow your business with a new website. If you need help getting started or are ready to take your business to the next level, schedule a consultation with us today.
We’d be happy to chat with you about your specific needs/goals and create a custom-tailored plan designed specifically for your business.