You’re going to want to get your website to show up on Google because Google has become the most used search engine in the world. The reason for this is that it returns accurate and relevant results to your searches and provides a highly refined user experience.
I mean, Google has dominated the search engine game for so long their name has become what people say when they are referring to looking something up online.
With over 70% of internet users searching on Google, you are losing out on potential customers if your website isn’t showing up in their search results.
In this article, we discuss 5 steps you can do as an owner to get your website showing up when people search for you.
Here are 5 easy steps to get your website to show up on Google:
- Submit your site Google’s Search Console
- Sign up for a Google My Business Profile
- Optimize your Site for Search Engines
- Make Sure your Site is Loading Fast
- Add Links Anywhere that is Relevant
While there is a lot that goes into getting your site to rank really, these steps are a good starting point to get your website to show up on google.
1. Submit your Site to Google’s Search Console
Submitting to Google’s Search Console is actually really easy. All you need to do is paste your Domain under the Domain property type and viola. Google’s Search Console is the first step to get your website to show up on Google.
Google will do the rest of the work for you. It can sometimes take a few days for Google to get it crawled and indexed.
Once you have signed and submitted your domain you can start using the Search Console to track things like:
- Queries searched to find you
- Page performance
- Country of origin
- Average Click-through Rate (CTR)
- Average position in search
This can be a very powerful tool for tracking your website’s performance and giving you valuable insights into analytics.
2. Sign up for a Google My Business Profile
If your business does any client-facing work, you need a Google Profile! Google profiles are extremely powerful SEO tools that you don’t want to be missing out on.
You’ll want to fill out everything you can about your business in your Profile. This will not only help establish notoriety with your clients but also help show Google your business is real.
If you need any help signing up and optimizing your Google My Business Profile, check out our article How to use Google My Business Optimization to Boost your Search Rankings.
3. Optimize your Site for Search Engines
While Search Engine Optimization can be a very complex topic, it is arguably the most important tool to get your website to show up on Google.
Google looks at anything typed into its search bar as a question, and Google has gotten REALLY good at answering questions.
The foundation for SEO can be pretty straightforward.
- What is the domain name?
- What pages or content does it have?
- What keywords are we targeting?
- How can we make all of this easily digestible for Google so that our site shows up on its first page results?
For more information on why you should optimize your site for search engines check out our article Why your website needs Search Engine Optimization.
4. Make Sure your Site is Loading Fast
Okay, so your website is optimized for search engines and you’ve submitted it to Google’s Search Console but what if everyone leaves your site before learning about you it because it takes forever to load!
While speed might not necessarily be a factor in how to get your website to show up on Google, it will definitely impact engagement with potential clients and will play a factor in trying to rank against your competitors.
The less time people have to spend waiting for something online, the happier they will be. Speed matters even when users don’t realize it! When customers view fast-loading websites, they experience higher conversion rates and often return to the site. If someone has visited your website they will want the experience of using and viewing your content to be pleasant and seamless.
Everything should be optimized from server speed to image sizes. Google’s Page Speed Insights is a good tool to check in on your site’s performance and structure.
5. Add Links Anywhere that is Relevant
Try linking out to other relevant websites within your content if you think it would help enhance the conversation that you are having with your audience.
It is always best practice as a blogger or content creator not only to add value but provide additional resources for people reading your content so they don’t get lost looking for something else related to what you were talking about before! Use this moment as an opportunity for lead generation!
There are a lot of different ways to link out to other relevant sources and it is important not only to use the right anchor text but also to make sure that your content isn’t perceived as promotional.
If You Are Still Looking for Help on How to Get Your Website to Show Up on Google, Reach Out Today!
Fresh, unique content is the key to getting your website to show up in search engines like Google and driving traffic back to your site! While this seems pretty obvious, it can be tricky when you are trying to balance time spent creating new blog posts with all of the maintenance tasks that go along with running a business.
If all that sounds great but you just don’t have time to do it, we would love to help. Contact us today to start improving your search rankings!